Wegter Grootverbruik continues under the name Wegter Brands
The name change is part of our (growth) strategy, in which the focus is more strongly on the development and international sales of our own brands. This is immediately the reason why Wegter Grootverbruik as a company name is no longer adequate.
Own brands are the future
Over the past 10 years, we have focused on developing our own products and brands, including our own pan brand and our own tableware brands. Guy Wegter, director/owner of Wegter and fourth generation at the helm: 'We are now active in more than 40 countries and have recently taken our first steps in the United States. We do not want to sell mainstream products but believe in own brands with a unique character. In other words, quality products under a quality brand name.
The slogan of our company is "happiness around the table". That is what we as a team work on every day. Dining is an experience and we see that the wishes in the hospitality industry and in people's homes are becoming increasingly exotic. We want to offer the market a unique, refreshing image.