Double international recognition for our new Palmer

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Posted by Kelly van Akkeren
Double international recognition for our new Palmer
Double international recognition for our new Palmer

Our new Palmer has received international praise. Both Awwwards and The FWA, two of the most renowned platforms in web design, chose our site as the winner on the same day: Site of the Day as well as FWA of the Day. A special recognition of which we are extremely proud.

Together with creative agency Uncommon, we embarked on a journey with one clear goal: to create a digital experience that fit the Palmer brand. The website needed to inspire while feeling like an extension of our table moments, stylish, thoughtful and timeless.

From vision to digital experience

Uncommon translated that vision into a modern, visually strong website. With tighter lines, powerful contrasts and a contemporary look, Palmer online was given a new face. Visitors discover our collection not through a traditional catalog, but through a visual experience where you can filter by color, type and size. This makes choosing dinnerware intuitive, inspiring and personal.

That both platforms awarded our site on the same day makes this recognition extra special. Two independent jury panels, one compelling outcome: a digital experience that impresses through design, experience and innovation.

For us at Wegter Brands , this is a moment of pride. The website reflects exactly what Palmer stands for: attention to detail, high-quality materials and a shared experience at the table. And that those values are now coming to life online is perhaps the greatest affirmation of all.