Critical guests and rising prices: how do you stay attractive as a recreational park?

Insight, experience and personal contact make the difference for today's guest

Changing your guest's expectations

Guests today are more informed than ever. They compare, read reviews and set higher standards for what they get for their money. Industry prices are rising, but that doesn't mean guests expect less. On the contrary. They want more experience, more convenience and more quality. And you as a recreation entrepreneur face the challenge of making that happen.

How do you respond slim to those expectations?

It's all about listening, surprising and daring to innovate. These strategies will keep you relevant and loved.

Listen actively and respond specifically to needs

Collecting feedback is golden. Ask your guests regularly about their experience and take a critical look at what you can do with it. From hygiene to digital service and personal attention during their stay. The better you respond to their wishes, the more likely they will come back and talk positively about you.

Make it personal

A personalized approach really makes a difference. Think thematic packages, wellness options or child-friendly activities that suit specific target groups. And perhaps even more important: staff who really see your guests and speak to them in a friendly manner. Hospitality is found in small moments.

Invest in innovation and quality

Guests want to feel they are getting value for money. By continuing to invest in modern facilities, smart technology and unique nature or themed experiences, you will continue to surprise. A well-functioning reservation app, updated playground or an attractive outdoor concept all contribute to a strong overall picture.

Be transparent about what you offer

Openness about your prices and what is included prevents disappointment. Name the extras, explain the added value and give your guest the feeling that they know where they stand. Honest communication creates trust.

Let sustainability speak

More and more guests are making conscious choices. Not only for their own comfort, but also for the world around them. By investing in eco-friendly initiatives, local collaborations or nature conservation, you offer more than a stay. You are contributing to a story that makes guests feel good.

Continue to surprise even as prices rise

Today's guest is critical, but also loyal when you get it right. By giving sincere attention, continuing to innovate and communicating clearly, you build a bond that goes beyond one stay. Even in times of rising costs, you can strengthen your position that way.

It's not about the lowest price, it's about the strongest experience. And that starts with you and your team.